An Evaluation of the Market Strategies and Decisions of the Contracted Broiler Enterprises in Bolu, Sakarya and Ankara via Analytical Hierarchy Process

Document Type : Original Paper


1 1Kirikkale University, Faculty of Veterinary Medicine, Department of Animal Health Economics and Management, Kirikkale, Turkey

2 2Kirikkale University, Engineering Faculty, Department of Industrial Engineering, Kirikkale, Turkey

3 3Harran University, Engineering Faculty, Department of Industrial Engineering, Şanliurfa, Turkey

4 4Kirikkale University, Faculty of Veterinary Medicine, Depertment of Animal Nutrition and Nutritional Diseases, Kirikkale, Turkey

5 5Mehmet Akif University, Faculty of Veterinary Medicine, Department of Animal Health Economics and Management, Burdur, Turkey


This study was performed to evaluate the decisions of the contracted broiler enterprises for the integrated company selection in terms of 5 criteria (C1: Stability, C2: Crisis management, C3: Profitability C4: Flexibility, C5: Supply). In this study, 68 enterprises were selected with stratified random sampling among the broiler enterprises, operating in Sakarya (12.0%), Bolu (11.0%) and Ankara (3.2%) those constitute 24.2%  of contracted broiler enterprises in Turkey in 2017. The research was conducted with two large scales (A and B) and two small scales (C and D) integrated companies in the broiler sector, where broiler enterprises produce under a contract. According to these 5 criteria, the optimum selection of integrated companies of broiler enterprises among A, B, C, and D was analyzed using Analytical Hierarchy Process (AHP). As a result of the analysis, the importance level of C1, C2, C3, C4, and C5 criteria among 5 criteria was found strategically significant at 46.0%, 20.0%, 18.0%, 10.0% and 6.0%, respectively. Thus, C1 criterion was determined as the most dominant criterion. The selection weights of integrated companies A, B, C, and D were 34.5%, 36.7%, 12.6% and 17.1%, respectively. This result shows that working with large-scale A and B integrated companies is strategically advantageous for broiler enterprises.


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